Developing Digital Marketing Know-How Through Workplace Learning

This course introduces the basics of digital marketing and digital advertising to learners. Learners will be equipped with key skillsets for digital marketing, best practices to approach digital marketing projects and how to identify the closest KPI benchmarks for their business to evaluate the effectiveness of their digital marketing efforts.

It will also cover effective ways of copywriting for advertising and include hands-on activities where learners can learn to conduct their own target audience analysis, using common free tools for rapid content creation and creating their own Facebook Ad campaign. 

By the end of the workshop, learners will gain

Knowledge-based learning objectives such as:
 

Understand key skillset to excel at digital marketing

Understand how and where to acquire such skillset at or external to the workplace

Understand key skillset to excel at digital marketing

Understand the best practices when approaching a digital marketing project

Understand how to evaluate social media platform appropriateness for business

Understand best practises for social media management and engagement

Learn free tools to assist key activities in social media marketing

Acquire hands-on experience with FB advertising

Learn effective ways of copywriting for advertising

Understand key KPIs for digital marketing

Learn how to acquire closest KPI benchmarks for your business