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Building Your Brand on Linkedin with AI
Charmaine Lee (Ms)
7 hours
Course Fee
Full Course Fee
S$1090.00
Nett Fee (Singapore Citizens <40 & PRs)
S$50.00
Nett Fee (Singapore Citizens ≥40)
S$10.00
*The fee is inclusive of prevailing GST and subject to changes.
Course Dates
For groups of at least 15 people, customised run dates are available, contact us for more details.
No Schedules Available.
What Is This Session About?
In today’s AI-driven landscape, a strong personal brand is the key to unlocking professional success and career opportunities. This hands-on workshop equips participants with practical strategies to elevate their LinkedIn presence, create engaging and impactful content, and harness AI tools to stand out effortlessly.
Through real-time expert guidance and actionable resources, participants will learn how to position themselves as credible professionals while aligning personal branding with company goals.
Through real-time expert guidance and actionable resources, participants will learn how to position themselves as credible professionals while aligning personal branding with company goals.
What Does The Session Cover?
Knowledge-based learning objectives: what participants will know at the end of the workshop (their understanding)
1. Understand the importance of personal branding and how it impacts career growth and company reputation.
2. Know how to align their personal brand with their organization’s goals to foster mutual growth.
3. Recognize the key elements of a well-optimized LinkedIn profile, including photos, banners, and professional headlines.
4. Gain insight into the value of consistent online engagement and its role in building trust and visibility.
5. Understand how to generate content ideas from professional experiences, milestones, and everyday insights.
Skills-based learning objectives: what participants will be able to do at the end of the workshop (their application)
1. Optimize their LinkedIn profile with updated photos, headlines, and authentic "About" sections.
2. Align their profile visuals, such as banners, with personal and industry-relevant themes.
3. Engage meaningfully with LinkedIn posts by liking, commenting, and sharing content from peers or industry leaders.
4. Use different methods to brainstorm content ideas and develop engaging posts.
5. Structure LinkedIn posts with a compelling hook, insight, and call-to-action (CTA) to drive engagement.
6. Leverage visuals, hashtags, and tags effectively in LinkedIn posts to increase visibility.
1. Understand the importance of personal branding and how it impacts career growth and company reputation.
2. Know how to align their personal brand with their organization’s goals to foster mutual growth.
3. Recognize the key elements of a well-optimized LinkedIn profile, including photos, banners, and professional headlines.
4. Gain insight into the value of consistent online engagement and its role in building trust and visibility.
5. Understand how to generate content ideas from professional experiences, milestones, and everyday insights.
Skills-based learning objectives: what participants will be able to do at the end of the workshop (their application)
1. Optimize their LinkedIn profile with updated photos, headlines, and authentic "About" sections.
2. Align their profile visuals, such as banners, with personal and industry-relevant themes.
3. Engage meaningfully with LinkedIn posts by liking, commenting, and sharing content from peers or industry leaders.
4. Use different methods to brainstorm content ideas and develop engaging posts.
5. Structure LinkedIn posts with a compelling hook, insight, and call-to-action (CTA) to drive engagement.
6. Leverage visuals, hashtags, and tags effectively in LinkedIn posts to increase visibility.
Who Is It Suitable For?
- Working professionals looking to build their personal brand to advance their careers.
- HR professionals seeking to understand how personal branding contributes to workplace culture and talent retention.
- Team leads and managers aiming to empower their teams as brand ambassadors.
- Entrepreneurs and business owners wanting to develop a compelling online presence.
- Employees transitioning into leadership roles who want to align their personal brand with the company’s mission.
Course Funding and Policies
About the Speaker
Charmaine Lee (Ms)
Chief Digital Marketing Trainer & Consultant | Sky Digital Agency
Charmaine Lee (Ms) is a highly experienced digital marketing trainer and consultant, holding the positions of Chief Digital Marketing Officer at Sky Digital Agency and Chief Learning Officer at The Good Designers.
In the last 13 years, Charmaine has collaborated with esteemed educational instituitions such as SUTD, Temasek Polytechnic, and IAL to name a few.
Beyond academia, her portfolio boasts of clients such as Mitsubishi Heavy Industries, SATO Global, Merz Aethetics, and Schneider Electric (France), among others. Charmaine's versatility shines through her ability to tailor effective digital marketing strategies for her clients, and her training philosophy revolves around actionable insights and practical solutions.
Her training covers crafting compelling elevator pitches and building a strong online personal brand. Charmain is a WSQ ACTA Certified Trainer, Associate Adult Educator and has conducted over 4,000 hours of training and curriculum development.
Join Charmaine to Unleash Your Digital Brand as Adult Educators!
In the last 13 years, Charmaine has collaborated with esteemed educational instituitions such as SUTD, Temasek Polytechnic, and IAL to name a few.
Beyond academia, her portfolio boasts of clients such as Mitsubishi Heavy Industries, SATO Global, Merz Aethetics, and Schneider Electric (France), among others. Charmaine's versatility shines through her ability to tailor effective digital marketing strategies for her clients, and her training philosophy revolves around actionable insights and practical solutions.
Her training covers crafting compelling elevator pitches and building a strong online personal brand. Charmain is a WSQ ACTA Certified Trainer, Associate Adult Educator and has conducted over 4,000 hours of training and curriculum development.
Join Charmaine to Unleash Your Digital Brand as Adult Educators!
